Finally. It was about time somebody at the MBTA decided to start promoting public transit in Boston. Almost every day the T gets pummeled, often for good reason, by the press, bloggers and writers of mean-spirited, totally unproductive web sites which shall not be named here. But don’t we all know that bad news sells better and that people will not remember the 10 pleasant experiences but only the 1 bad one.
Apparently the MBTA decided that it’s time to create some good news and promote the system. They provided the Boston Globe with cost comparisons of driving and taking transit from suburban locations in an attempt to attract riders who are feeling the gas price crunch. This may or may not change anybody’s commuting habits, but it does signal an attitude change at the T, one that shows an awareness that maybe it’s time to put some effort into attracting new riders. That same day, the General Manager published an editorial in the Metro (page 7) pointing towards recent accomplishments and upcoming iniatives that will improve the system. There is no doubt that the MBTA needs more money to become a world class transit system. In the meantime, I am hoping for more displays of creative thinking and good management.
Excellent point here on the T. Not sure why the T does not promote the great service to and from the airport. But on the other hand, I am still waiting to see how implementation of the new ‘charlie’ card will end up screwing the public, in terms of higher costs. Ok.. sorry about being negative!
coach bill